Johnson's Baby Bath is the gentlest formula on the market, specially designed to delicately cleanse your baby's sensitive skin without causing any dryness. It creates a rich lather that rinses away easily, leaving your little one's skin feeling fresh and nourished. When a baby enters the world, their skin is at its most fragile state. Johnson's has spent over 125 years perfecting their formulas to ensure they are as gentle as possible. With the NO MORE TEARS formula, which is as gentle on the eyes as pure water, Johnson's Baby Bath provides a pure and gentle daily care routine that is suitable for both children and adults. Johnson's baby care products have been trusted by mothers for over a century. Johnson's is committed to consistently improving their products to provide the best for your baby. The brand has conducted extensive research on healthy baby skin, with 90% of industry-led studies focused on this topic. By listening to feedback from parents worldwide, Johnson's has reformulated their products to set a new standard of gentleness. By incorporating the input of 26,000 consumers in shaping and refining their products, proposition, and packaging design, Johnson's has created products that are naturally-derived, free from harmful additives, pH balanced, and hypoallergenic. This commitment reflects Johnson's core mission of creating a world where every baby can thrive. Johnson's newly-reformulated baby products not only cleanse and moisturize but also strengthen the bond between parents and their little ones during every stage of growth. Choose Johnson's for gentle care that you can trust.