Johnson's Baby Powder is crafted using purified talc to offer gentle care for your little one. This powder effectively absorbs excess moisture, ensuring your baby's skin remains dry, comfortable, and healthy throughout the day. The classic fragrance of Johnson's Baby Powder leaves the skin feeling soft and refreshed.With a clinically proven mildness formula, Johnson's Baby Powder is a trusted choice for millions of parents, suitable for both kids and adults. Johnson's has been a leading brand in baby care for over 125 years, continuously striving to provide the best for your baby. Through extensive industry-led research, Johnson's has focused on understanding the needs of healthy baby skin, with 90% of all research conducted by the brand.Listening to feedback from parents worldwide, Johnson's has reformulated their products to set a new standard of gentleness. By incorporating the voices of 26,000 consumers, Johnson's has refined their products, proposition, and packaging design. The products are naturally-derived, free from harmful ingredients like parabens, sulphates, dyes, and phthalates. They are PH balanced and hypoallergenic, reflecting Johnson's commitment to creating a world where every baby thrives.The newly-reformulated baby products by Johnson's not only cleanse and moisturize but also create bonding moments between parents and babies at every age and stage. Johnson's prioritizes gentleness in their products, allowing parents to cherish these caring moments with their little ones. Choose Johnson's for a gentle and loving touch for your baby.